Tactical Planning for Nonprofits

What is a tactical plan? Tactical plans break-down an organization’s goals and needs for a short period of time, usually 12 to 18 months. They can work as a support to an overall strategic plan (three to five year goals) or they can work as a catalyst to get an organization’s board on-track to tackle…

SWOT Analysis for nonprofits

SWOT Analyses happen in both for-profit and non-profit worlds. They are a common way of evaluating where an organization stands, what are its greatest attributes and greatest areas of improvement. SWOT stands for Strengths – Weaknesses – Opportunities – Threats. Over the next few days we will be looking at each area more in-depth but…

Creating Talking Points for Nonprofits

A big part of an organization’s communication with the world at large is the ability to have clear, concise messaging. As a nonprofit, that messaging is your verbal advertisement, information source and selling point. It is important that everyone – from board members to staff – be able to speak with one voice and keep…

Quick Notes – External Communications Plans

External Communications External communications are an important item to consider in a communications plan. They include marketing, outreach and crisis communications strategies. It is important to note that all boards of directors have three duties: duty of care, duty of loyalty and duty of obedience. Under the duty of obedience, all messages to the outside…

Internal Communications Plans

Introduction Communications plans help to guide conversation and larger communication throughout an organization for efficient and effective decision making and messaging. As an organization transitions to a formal communications plan, it is important to remember to have patience and understanding, recognizing that questions and comments may not be immediately validated or responded to. A communications…